Grocery
New Arrivals - Organic Range Live NowFree Delivery on Orders Above Rs.499Fresh Stock DailyCOD AvailableBuy 2 Get 1 Free on Selected Snacks & BeveragesNew Arrivals - Organic Range Live NowFree Delivery on Orders Above Rs.499Fresh Stock DailyCOD AvailableBuy 2 Get 1 Free on Selected Snacks & Beverages
Grocery

Accessibility

Our commitment to WCAG 2.1 AA, and how to request an accessible alternative for any content on this site.

FreshMart Grocery & Food is committed to ensuring digital accessibility for all users, including people with disabilities. We continually work to improve the accessibility and usability of our online platform to provide an inclusive shopping experience for everyone.

Accessibility Features: Our platform incorporates various accessibility features to enhance usability:

• Keyboard Navigation: Full website functionality is accessible via keyboard for users who cannot use a mouse, using standard navigation keys (Tab, Enter, Arrow keys, Escape).

• Screen Reader Compatibility: Our platform is designed to work with popular screen readers including JAWS, NVDA, and VoiceOver, with proper semantic HTML markup and ARIA labels.

• Text Alternatives: All meaningful images, icons, and graphics include descriptive alt text to convey information to users of assistive technologies.

• Color Contrast: We maintain sufficient color contrast ratios between text and background colors to ensure readability for users with visual impairments, following WCAG 2.1 Level AA guidelines.

• Resizable Text: Text can be resized up to 200% without loss of content or functionality using browser zoom or text-size controls.

• Clear Navigation: Consistent navigation structure, clear headings, and logical content organization help users find information quickly.

• Form Accessibility: All form fields include clear labels, instructions, and error messages to assist users in completing transactions successfully.

• Mobile Accessibility: Our mobile app and responsive website maintain accessibility features across all devices and screen sizes.

Ongoing Improvements: We regularly review and update our platform based on: • User feedback and accessibility testing • Compliance with Web Content Accessibility Guidelines (WCAG) 2.1 • Advances in assistive technology • Evolving accessibility best practices

Third-Party Content: While we strive to ensure accessibility across our entire platform, some third-party content, plugins, or linked websites may not be fully under our control. We encourage our partners to maintain accessibility standards.

Assistive Shopping Options: For customers who need additional assistance with online shopping: • Customer Support: Our support team is available during business hours to help with order placement, product information, and account management via phone and email. • Telephone Orders: Customers can place orders by calling our customer support line, and our team will assist with product selection, pricing, and checkout. • Alternative Formats: Product information can be provided in alternative formats upon request.

Feedback and Assistance: Your feedback helps us improve accessibility. If you encounter any accessibility barriers while using our platform or need assistance: • Contact our customer support team during business hours • Describe the specific issue or barrier you experienced • Include details about your assistive technology (if applicable) • We will respond promptly and work to resolve the issue

Accessibility Statement Commitment: FreshMart is committed to: • Ensuring equal access to our products and services for all customers • Maintaining and improving accessibility features • Providing accessible customer service and support • Training our team on accessibility awareness and best practices • Responding to accessibility feedback and concerns promptly

Conformance Status: We aim to conform to WCAG 2.1 Level AA standards. We acknowledge that some content may not yet be fully accessible and are actively working to address these areas.

Technical Specifications: Our platform accessibility relies on the following technologies: • HTML5 with semantic markup • CSS3 for styling and layout • JavaScript with accessibility enhancements • ARIA (Accessible Rich Internet Applications) attributes • Responsive design for multi-device support

Limitations and Alternatives: Despite our efforts, some limitations may exist: • Legacy content may